My CV

Marketing Contracting & Consulting | Jared Evers Consulting | 10 years
Branding and website design. Storybrand consulting. Video explainers. E-commerce site direction and creation.

Sr. Manager of Brand Strategy | Kindful | 6 months
Brand and product positioning work. Website direction for user experience, content, copy, art direction. Direction over email programs (nurtures, marketing, and customer comms). Product marketing content and release announcements. SEO consulting. Webinar direction and production.

Copywriter → Sr. Content Marketing Manager | Campaign Monitor | 2 years
Copywriting for all things: display, radio, search, social ads; email newsletters and nurtures; SEO blogs, guide/ebook content; video content; webinars; one-sheets; website; presentation copy. Managed team of content and copy writers as editorial editor. Website experience, user flow, copy. Voice and tone guide for rebrands. Product launches. Webinar and video host.

Brand & Content Marketer | Kindful | 1 year
Search ads. Functional creative director. Website experience, flow, layout, copy. Help documentation via article composition and visual asset creation. Content marketing blogs, guides, videos, webinars. Email newsletters and nurture direction. Promotional and tutorial video creation.

Creative | Apple | 2 years
Taught Final Cut Pro and Logic Pro to customers and employees. Created in-house explainer videos to train employees.

Brand & Comms Designer | Evergreen Christian Center | 3 years
Email comms through Mailchimp. Web management. Art design for overall brand, slides, handouts, series themes, signage.

Areas of expertise

Branding

Look and feel. Voice and tone. Storybranding. Brand archetypes. Competitive, market, and consumer analysis. Persona creation.

Website

User experience. Layouts. Content flow. Conversion optimization. Art direction.

Multimedia production

Explainer videos. Customer stories. Webinars. Voice-over. Music backing. Music direction.

Content creation

Growth marketing content. SEO writing. Product marketing.

Copywriting

Display, search, and social ads. Email copy.