Kindful feature detail pages were in need of sprucing up to provide deeper dives on product information.
Read MoreWe needed to make sure all assets were consistent, and that it took minimal effort and time to get updated assets.
Read MoreRiding the rising trend of a end-of-year wrap-up, I spearheaded an effort to create year-in-review assets to showcase Kindful’s work.
Read MoreContent marketing and product marketing blog posts written while at Kindful.
Read MoreI went through two separate product and brand positioning studies, following two different processes with very different outcomes.
Read MoreContent marketing and product marketing blog posts written while at Campaign Monitor.
Read MoreAs a new feature release, I worked with the product marketing team to create a video tutorial that explained the value of the new feature, while showing how the feature works within the platform.
Read MoreI led the content strategy to address problems our audience was facing during the pandemic.
Read MoreAs a entire renaming and rebranding of a product in the CM Group portfolio, I worked on a few videos that explained the value of the platform in a bite-sized format.
Read MoreStrategy for a targeted vertical campaign focused on nonprofits.
Read MoreWe turned a strong internal culture into a winning brand identity, creating a consistent thread from support to marketing.
Read MoreCopy for retargeting and prospecting display ads for Google Display Network.
Read MoreAs a self-serve platform, Campaign Monitor needed simple training assets to carry new users through onboarding. I directed the creation of this video series, overseeing scripting and video production.
Read MoreIn an effort to elevate the CMO’s personal brand through thought leadership, I created this video series, from naming to scripting and directing.
Read MoreCo-presented marketing webinar with partner Classy.
Read MoreTo build awareness around Kindful’s core fundraising features, I directed this ebook and associated worksheet.
Read MoreWrote, designed, and produced every aspect of this overview video.
Read MoreFor one of the largest Kindful product launches I directed the entire content strategy and execution.
Read MoreFor a small business competition hosted by QuickBooks, I created a pitch that included a customer story video.
Read MoreFor Kindful’s Holiday Card, we went all out with a full-blown holiday movie special.
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