Webinar with Classy
During my first few months at Campaign Monitor, I was given the opportunity to employ my knowledge of the nonprofit space (acquired during my time at Kindful) in a partner webinar with industry mainstay Classy.
Process
I had multiple responsibilities in this webinar process:
Met with Classy’s presenter to develop outline. We had one virtual meeting to discuss broad strokes, and worked in a Google Doc to finalize content flow. The webinar would handoff components between Classy’s presenter and myself, Campaign Monitor’s presenter.
Drafted script for the webinar. I composed the entire script for myself for a flawless presentation.
Create presentation slides. After drafting the script, I crafted the slide copy and started sourcing examples. A good presentation always has illustrations and examples. I dug through hundreds of email examples from shared customers between Campaign Monitor and Classy to best illustrate my points.
Present the webinar. Classy’s host introduced me and I presented my content. There was also time for Q&A at the end, during which I answered several questions off the cuff.
Product
Here’s a link to the recorded webinar.