As a new feature release, I worked with the product marketing team to create a video tutorial that explained the value of the new feature, while showing how the feature works within the platform.
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I led the content strategy to address problems our audience was facing during the pandemic.
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As a entire renaming and rebranding of a product in the CM Group portfolio, I worked on a few videos that explained the value of the platform in a bite-sized format.
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Strategy for a targeted vertical campaign focused on nonprofits.
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As a self-serve platform, Campaign Monitor needed simple training assets to carry new users through onboarding. I directed the creation of this video series, overseeing scripting and video production.
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In an effort to elevate the CMO’s personal brand through thought leadership, I created this video series, from naming to scripting and directing.
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Co-presented marketing webinar with partner Classy.
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Wrote, designed, and produced every aspect of this overview video.
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For one of the largest Kindful product launches I directed the entire content strategy and execution.
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For a small business competition hosted by QuickBooks, I created a pitch that included a customer story video.
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For Kindful’s Holiday Card, we went all out with a full-blown holiday movie special.
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Video series for customers to learn the basics of the platform.
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Fun video series to promote product features and value.
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