Kindful feature detail pages were in need of sprucing up to provide deeper dives on product information.
Read MoreRiding the rising trend of a end-of-year wrap-up, I spearheaded an effort to create year-in-review assets to showcase Kindful’s work.
Read MoreI went through two separate product and brand positioning studies, following two different processes with very different outcomes.
Read MoreI led the content strategy to address problems our audience was facing during the pandemic.
Read MoreStrategy for a targeted vertical campaign focused on nonprofits.
Read MoreAs a self-serve platform, Campaign Monitor needed simple training assets to carry new users through onboarding. I directed the creation of this video series, overseeing scripting and video production.
Read MoreIn an effort to elevate the CMO’s personal brand through thought leadership, I created this video series, from naming to scripting and directing.
Read MoreTo build awareness around Kindful’s core fundraising features, I directed this ebook and associated worksheet.
Read MoreFor one of the largest Kindful product launches I directed the entire content strategy and execution.
Read MoreFun video series to promote product features and value.
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