Rebranded a 25-year-old contact center brand into a standout industry leader.

Kindful feature detail pages were in need of sprucing up to provide deeper dives on product information.

We needed to make sure all assets were consistent, and that it took minimal effort and time to get updated assets.

I went through two separate product and brand positioning studies, following two different processes with very different outcomes.

We turned a strong internal culture into a winning brand identity, creating a consistent thread from support to marketing.

Fun video series to promote product features and value.