Blog Posts For Kindful
My work at Kindful pioneered my first foray into content marketing. I cut a lot of teeth during my first year there (I later returned to Kindful), and learned an immeasurable amount.
Here are some of the posts I wrote during my first time at Kindful, and as well as some during my return.
Please note: Some of these posts may have been edited since publishing.
Top posts
Accept Donations With Apple Pay And Other Express Payment Methods →
Moonlighting in a product marketing role, I took notes from the product manager to highlight the newest features to our donation pages.
I also created the assets seen in this post.
Why Landing Pages and Donation Pages Are Both Best →
To promote a recently launched feature, I discussed the difference in fundraising approaches and the benefits of using one or the other.
I also created the assets in this post.
Feature promotion: Donor Lifecycle Analytics
These posts were written to highlight Kindful’s Donor Lifecycle Analytics after we launched the new feature. Most nonprofits focus primarily on retention. We wrote this content to reinforce the philosophy of viewing the entire donor lifecycle as a more wholistic strategy.
Content marketing posts
5 Steps to Creating a Powerful Donor Email →
Email continues to prove its usefulness, and meets your donors where they’re headed: the digital world.
Why Do Nonprofits Need A|B Testing? →
An introduction to a novel concept for the nonprofit space.
What is Content Marketing for Nonprofits? →
Another primer on a marketing mainstay.
3 Ways To Improve Your 2020 Fundraising Program →
Basic tips around optimizing the donor experience.
I also created the assets in this post.
How to Build Meaningful Relationships With Your Donors →
The driving force behind acquisition and retention is relationships.
How to Create Compelling Nonprofit Donation Receipts →
Receipts can be a consistent and creative way to engage your audience and encourage even more donations.
4 Welcome Email Series Steps for Nonprofits →
Marketing is pretty novel to most nonprofits—especially smaller ones. This post gives some easy, actionable first steps.
Strategic Tips To Help You Prepare for Giving Tuesday →
With a day as important as Giving Tuesday for nonprofits, strategy is everything.
How Nonprofits Can Get Free Advertising With Google Ad Grants →
Giving advice to help nonprofits leverage free digital advertising.
4 Ways to Boost Year-End Donor Engagement →
Year-end is a big time of year for nonprofits.
5 Fundraising Mistakes and How to Avoid Them →
Focusing on data and other tactics that tie directly to Kindful features.
Kindful’s Big Humongous Awesome Upgrade (And an Improved Feature!) →
Product-focused blog post that talked about some infrastructure upgrades.
3 Types Of Nonprofit Technology For Your Organization →
Thought piece on identifying why nonprofits should go with a platform versus a suite for their stack.
What is an integration? Answers to your tech questions. →
A look at platform versus suite debate from a different angle.
Kindful Gets a Facelift: Product Updates You’ll Love →
Announcing a UI update.
Using LYBUNT & SYBUNT Reports To Find Your Lost Donors →
A breakdown of two top reports for nonprofits that can also be run in Kindful.
5 Ways to Make Nonprofit Emails More Successful Than Mailers →
Nudging nonprofits into the digital era.
3 Effective Donation Page Elements (That Actually Work) →
Breakdown of elements that are on Kindful;’s donation pages.
1 Click. 6 Fields. 7 Seconds. Easy Donations with the Donation Plugin →
Product launch of the donation plugin.