Content marketing and product marketing blog posts written while at Campaign Monitor.

As a new feature release, I worked with the product marketing team to create a video tutorial that explained the value of the new feature, while showing how the feature works within the platform.

VideoJared EversJuly 29, 2020Script writing, Video direction, Campaign Monitor, Video, Product positioning

COVID-19 Content Created to Address Pandemic Problems

I led the content strategy to address problems our audience was facing during the pandemic.

Platform Overview Video

As a entire renaming and rebranding of a product in the CM Group portfolio, I worked on a few videos that explained the value of the platform in a bite-sized format.

VideoJared EversFebruary 17, 2020Video direction, Script writing, Campaign Monitor, Video

Nonprofit Campaign For Campaign Monitor

Strategy for a targeted vertical campaign focused on nonprofits.

Delivra Rebrand

We turned a strong internal culture into a winning brand identity, creating a consistent thread from support to marketing.

Video, Website, BrandJared EversMarch 18, 2019Video, Interviewing, Website copy, Website UX, Branding, Campaign Monitor

Display Ads at Campaign Monitor

Copy for retargeting and prospecting display ads for Google Display Network.

AdvertisingJared EversJanuary 18, 2019Campaign Monitor, Copywriting

Getting Started Video Series

As a self-serve platform, Campaign Monitor needed simple training assets to carry new users through onboarding. I directed the creation of this video series, overseeing scripting and video production.

Video, Content StrategyJared EversNovember 18, 2018Script writing, Video direction, Video, Video series, Campaign Monitor

The Email Minute Video Series

In an effort to elevate the CMO’s personal brand through thought leadership, I created this video series, from naming to scripting and directing.

Webinar with Classy

Co-presented marketing webinar with partner Classy.